Food & Beverage CPG:
Mamba Social Media Test Campaigns
Collaborated with the Mamba team to identify the most effective consumer entry points for product engagement. Using a strategic matrix framework, we developed and launched 75 uniquely tailored social videos testing different concepts and messaging. I designed all new graphics and animations from scratch, adhering to existing client typography and branding guidelines to ensure consistency while introducing fresh creative energy. A curated selection of these test videos is included here, showcasing the range and depth of insights gathered.
Food & Beverage CPG: White-Labeled Product Ads
Created a series of polished ad creatives featuring a white-labeled mock product, designed for integration within a marketing explainer video. The work supported clear communication of product benefits and market positioning in a compelling, straightforward style.
Cleaning CPG: Test Ads for Consumer Buy-In
Produced targeted test ads to evaluate which Reasons to Believe (RTB) or primary benefits resonate strongest with consumers. The creative strategy focused on isolating and amplifying key product attributes to guide messaging refinement.
Skincare & Beauty CPG:
Branding Direction Assessment
Developed creative assets aimed at gauging which branding direction most strongly connects with loyal customers. This work helped inform brand evolution decisions through direct consumer feedback.
Healthcare CPG: MultiBiotic Market Research Ads
Designed a suite of market research ads for MultiBiotic to measure consumer buy-in and optimize product positioning. The campaign balanced educational content with persuasive messaging to support market entry and sustained engagement
Skincare/Beauty CPG Social Ads
Conceptualized and designed targeted social media ad campaigns to test ingredient appeal among key consumer segments. These ads were crafted to drive engagement and gather actionable insights on ingredient preferences, informing broader product development and marketing strategies.