Marketing Study: Finding Love

Leveraging proprietary technology, Orchard uncovered what women truly desire—helping our coworker find authentic love. I led the design of this 5-page marketing asset, crafting all layouts and original graphics. Working closely with sales and copy teams, I drove a collaborative feedback cycle to ensure alignment and impact.

Launched on Valentine’s Day, this piece landed in the inboxes of top-tier CPG brands worldwide, delivering brand value in a playful, no-ask format that resonated deeply with recipients.

Brand Imagery

Curated and designed a versatile suite of graphics to enhance marketing campaigns and client reports, ensuring consistent brand storytelling across touchpoints.

Website Wireframe Rough Proposals

Produced multiple concept wireframes as foundational design explorations to guide the redevelopment of the Orchard Insights website—balancing user experience with strategic messaging.

Category Learnings

Designed a series of category-specific insight reports in Adobe InDesign, breaking down complex data into clear, actionable takeaways tailored for CPG clients.

Email GIFs

Developed dynamic .gif assets optimized for email embedding to provide clients with quick, engaging summaries of project milestones and results.

TMRE Tradeshow Banner

Conceptualized and executed a large-format tradeshow banner that succinctly communicates Orchard Insights’ core offerings, maximizing visual impact in a high-traffic environment.

Process Video

Produced a concise explainer video that articulates Orchard Insights’ methodology, supporting sales and client education efforts.