Cleaning CPG: New Product Concepts

Partnered with a cleaning brand to visualize new product ideas through detailed mockups aligned with existing brand guidelines. These early-stage designs helped the client gauge consumer interest and refine product direction before market testing. Selected mockups featured here highlight the approach to maintaining brand consistency while introducing fresh concepts.

Cleaning CPG: Competitive Benchmarking

Designed a covert competitive comparison campaign for a cleaning company aiming to understand its market position against a leading rival—without explicitly naming the competitor. The project required nuanced messaging and clean visuals that communicated value and performance subtly yet effectively.

Food & Beverage CPG: Product Exploration

Collaborated with a water filtration company to ideate and visualize potential new product lines within the category. This exploratory work informed strategic decisions on market expansion opportunities and product feature prioritization.